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Behind the Seams

Color Theory | How to Select Today’s Shades

by Keziah Arnold 28 Jun 2018

Just like the weather, colors change with the seasons. And with July just around the corner, summer shades are in full swing.

 

We get it. Bright colors and bold patterns can sometimes be overwhelming. That’s why remembering a few key points will help you keep your cool - even on the hottest days.



Not Just a Color

 

Color plays a huge role in our everyday lives. We wear it, we use it, we see it. Often times a color may make you feel a certain way, or be associated with a past memory.

 

The hues we choose to wear are no different; they hold just as much value whether we realize it at first or not. So when choosing your next outfit, choose your colors with a purpose.



Physical Factors

 

Of course, no one should feel like they can never wear a particular color. However, there are certain swatches that work better depending on how you look.

 

For example, cool skin tones work great with cooler colors like green, purple, blue, gray while warm skin tones work with earthy colors such as olive, cream, or brown.

 

Also wearing shades that are similar to your eye colors will help accentuate your facial features.



Occasion-ally

 

What you’re dressing for is another point to keep top of mind. For more formal events, such as job interviews, stick to neutral and/or dark colors like blue, black, or gray.

 

Combine the base of black with red for a first date - black is mysterious while red is passionate; these are a great pair for meeting someone for the first time in a romantic setting.



Mood

 

This is perhaps the easiest thing to consider - you probably already use your mood to choose clothing more than you realize.

 

Everyone has their “I have nothing to wear!” moments. Take a breath, and don’t overthink it. What stands out to you? What are you immediately drawn to without thinking about it?

 

If you’re feeling anxious and looking for a quick calming remedy, choose a shade of blue. If you’re already in a pretty relaxed mindset, pick out a pastel (light pink, light green, etc). If you’re feeling confident, go with a red or darker purple.




Don’t be afraid to go shopping and with these components in mind, add some new colors to your wardrobe. These tips are meant to help with the process! Learn to know which colors work for you and which don’t; ask someone you trust what they think for a second opinion. Consider the setting you’re dressing for. Don’t overthink and go with your initial mood. Your outfit is a visual representation of you - leave an impression!

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SPRING SUMMER LOOKBOOK

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